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Pricing

$199 to $1,499 a month. Plus a one-time build fee.

That's the whole pricing page in one sentence. Pick a recurring tier, pay the build fee once. No contracts, no surprise add-ons. Your team focuses on the jobs — we handle hosting, performance, and the 'something just broke' calls.

  • No contracts — pay-as-you-go
  • Lighthouse 100 launches
  • We handle the technical stuff

Recurring tiers

Pick a level of service engagement.

Each tier is a service engagement, not a feature checklist. Tier changes pro-rate at the next billing cycle.

Foundation

$199

We keep your site fast, secure, and online. You don't think about it.

  • Hosting on Vercel + global CDN
  • SSL certificate (auto-renewed)
  • Uptime monitoring + 99.9% SLA
  • Security patches as they ship
  • Up to 2 content updates per month
  • Monthly Lighthouse audit
Start with Foundation

Momentum

$349

Foundation + we keep your site improving. Monthly performance reports, new content, schema upkeep.

  • Everything in Foundation
  • Monthly performance + traffic report
  • Schema markup upkeep
  • 1 new service-area page per quarter
  • CallRail tracking-number seat
  • Up to 4 content updates per month
Choose Momentum
Most popular

Accelerator

$799

Momentum + we actively optimize for conversions. Monthly content, quarterly conversion reviews, A/B testing.

  • Everything in Momentum
  • Quarterly conversion review (Loom + written)
  • Monthly blog post (we write, you approve)
  • A/B testing of CTAs and forms
  • Up to 8 content updates per month
  • Heatmap + session replay setup
Choose Accelerator

Engine

$1,499+

Accelerator + we run your SEO and ad landing pages.

  • Everything in Accelerator
  • Dedicated SEO work (technical + content)
  • Ad landing pages built on demand
  • Priority support (4-hour response)
  • Quarterly competitive audit
  • Up to 10 hrs/mo custom integration work
Talk to us

One-time build fee

Pay once when we build the site.

Charged at kickoff, covers everything from discovery through launch. Includes one round of revisions.

Starter

$2,500

Small-business HVAC, plumbing, electrical, single location.

  • 8 pages
  • Basic contact form
  • Built-in content editing
  • Mobile-perfect responsive
  • Lighthouse 100 at launch

Pro

$4,500

Established contractor, multiple services, local SEO matters.

  • 20 pages including service-area landings
  • Full schema markup package
  • Quote, booking, and intake forms
  • Content migration from existing site
  • Lighthouse 100 at launch
  • 1 round of revisions included

Multi-location

$7,500–$15,000

5+ locations, CRM integration, multi-location SEO architecture.

  • Per-location page generators
  • CRM webhook integration
  • Multi-location SEO architecture
  • Reviews aggregator across locations
  • Full schema package
  • Custom scope conversation required

Optional add-ons

Wire in the extras you need.

One-time unless noted. All add-ons can be added at any point — at build time or three years later.

Booking widget

$300 one-time

Inline scheduler with your real availability. Confirms by email + adds to your calendar.

Instant quote calculator

$500 one-time

Service + size + ZIP inputs return an estimated price range with a CTA to book the visit.

Financing calculator

$250 one-time

Wisetack or GreenSky integration. Visitors see monthly payment estimates on quote pages.

Photo gallery

$250 one-time

Filterable by service or location, lazy-loaded, lightbox on click. Easy uploads through your content editor.

Reviews aggregator

$300 one-time

Pulls live from Google, Yelp, BBB, Angi. Includes the star-rating schema markup.

CRM integration

$50–$150/mo recurring

Webhook from your forms to HousecallPro, Jobber, ServiceTitan, or a custom endpoint. Price scales with volume.

What's included and what's not

In every tier

What you always get.

Whatever tier you choose, we handle everything technical: hosting, security, performance, uptime monitoring, schema markup, SSL renewals, and the inevitable 'something just broke' calls. You never touch a CMS dashboard if you don't want to.

  • Custom design (not a template)
  • Hosting on Vercel + global CDN
  • SSL certificate (auto-renewed)
  • Lighthouse 100 mobile performance
  • Schema markup (LocalBusiness, Service, Review)
  • Uptime monitoring + alerts (we see issues before you do)
  • Security patches applied as they ship
  • A real human responds to your tickets (no chatbots)

What we don't do

Honesty as a feature.

These are the things we'll send you to someone else for. Saves you the discovery call.

  • Paid ads management (Google, Facebook, LinkedIn)
  • Social media posting or content production
  • Email marketing campaigns
  • SEO link-building outreach (we don't do shady)
  • Full-service marketing retainers
  • 24/7 emergency on-call (priority window on Engine only)
  • Custom mobile app development
  • Anything that requires us to log into your CRM as a user

Need bundled marketing? Scorpion is built for that. Need automated review collection? NiceJob is genuinely good. Need PPC? Your local performance shop. We do websites, well.

Common questions

Worth asking before you sign.

Can I really cancel anytime?

Yes. Send an email, we cancel at the end of the current billing cycle, no penalty. We hand off the GitHub repo and DNS instructions so the site keeps running on your domain. The no-lock-in guarantee is there so you never have to worry about it — but most customers stay because the ongoing service (hosting, performance, security, the inevitable broken-things calls) is what they're paying for.

How much will I have to do myself after launch?

Nothing if you don't want to. You can send us content updates via email and we handle the rest, or you can use the simple dashboard to update content yourself — whichever you prefer. We don't make you learn anything technical. Most contractors send us changes via email; their office manager handles the rare dashboard updates.

Can I switch tiers up or down?

Anytime. Tier changes pro-rate at the next billing cycle. No fee for switching, no minimum commitment. Most customers start at Foundation or Momentum and move up only when the work calls for it.

Can my team edit content without coding?

Yes. A browser-based content editor comes standard with every build. Runs in your browser like Google Docs — your office manager can update service descriptions, swap photos, add blog posts, no developer needed.

What counts as a 'content update'?

Adding, removing, or editing pages; swapping photos; updating service descriptions; posting blog entries; changing phone numbers, hours, or service areas. Not included: new design components, new layouts, or structural changes — those are quoted separately.

Do you build for trades other than HVAC?

Yes. HVAC, plumbing, electrical, roofing, landscaping, general contracting, painting, pest control. The Summit demo happens to be HVAC because that was the first build. The system is trade-agnostic.

How long does the build actually take?

Three weeks for Starter and Pro builds from a signed contract to a live site. Multi-location runs 4–6 weeks. We commit to a launch date when you sign and keep you posted weekly.

Can I see real customer numbers?

Honestly: not yet, in volume. We're a young agency and the first commercial sites are launching this quarter. Summit Heating is our reference build. We'd rather tell you that up front than pretend otherwise.

Ready when you are

Book a 15-minute call.

We'll review your current site, walk through which tier fits, and answer anything about the pricing. No pitch deck, no pressure.

What happens on the call

  • We look at your current site together (5 min)
  • We walk through tier + build fit for your scope (5 min)
  • You ask anything you want about pricing or scope (5 min)
  • If it's not a fit, we tell you and refer you to someone better

Calendly embed

Inline scheduler will mount here. Until it's wired, use the contact form and we'll follow up with a calendar link.